Short Story Competition.
With the objective of promoting imagination and creativity, UNESCO and the Idries Shah Foundation launched the World Tales Short Story Competition. Young people from all over the world were invited to write a short story and provide their own perspective about major issues like tolerance, respect and justice.
Abracadabra was entrusted with the development of the visual identity, creating a striking and fun style that invited young people to join the contest. Animations were also created and shared in social media generating a larger reach. Thanks to the project’s international nature, all design elements were delivered in both English and French and aligned to 2020’s theme of “Once upon a time in my future.”