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    Molino de Enmedio

    Puebla, México

    WIDE

    World Inequality Database on Education

    UNESCO WIDE Phrase

    The selection

    Building on the success of GEM Report’s rebrand, Abracadabra was selected to carry out the research, naming and branding of their new online tools SCOPE and PEER, formerly known as Education Progress and Education Profiles, as well as the rebranding and architecture for their already known tool WIDE.

    UNESCO WIDE Poster
    UNESCO WIDE Roll Up

    Paris,

    UNESCO WIDE Stationery

    France

    UNESCO WIDE Letterhead
    UNESCO WIDE Instagram
    UNESCO WIDE Business Cards

    SCOPE

    Scoping Progress in Education

    UNESCO SCOPE Phrase

    The objective

    All of the new proposals, both in name and design, had to operate inside the same GEM Report’s family but, at the same time, have their own unique visual identity and color scheme, respecting UNESCO’s values.

    UNESCO SCOPE Poster
    UNESCO SCOPE Roll Up
    UNESCO SCOPE Stationery
    UNESCO SCOPE Letterhead

    For a better,

    UNESCO SCOPE Instagram

    education

    UNESCO SCOPE Business Cards

    PEER

    Profiles Enhancing Education Reviews

    UNESCO PEER Phrase

    The project

    The project was divided into three phases. First, a collaborative workshop with GEM Report team members was conducted in order to define the objectives, requirements, scope, audience and opportunities of the project. Subsequently, four word clouds were generated, containing the most important key words that help us in the creation of the proposals for the naming phase.

    UNESCO PEER Poster
    UNESCO PEER Roll Up
    UNESCO PEER Stationery

    The development

    Finally, we developed the brand architecture for each tool, defined a distinctive color palette for each, selected easy-to-read typefaces and designed all graphic and communication design elements.

    UNESCO PEER Letterhead
    UNESCO PEER Instagram
    UNESCO PEER Business Cards

    Benjamin Franklin

    An investment in knowledge


    pays the best interest.

    Project in collaboration with Sector 11
    UNESCO PEER Phrase