Cristóbal Colón
University
The university
Cristóbal Colón University has been shaping young students for more than 50 years through different disciplines based on the values of harmony and creativity. This institution, located in the state of Veracruz, Mexico, has undergone a series of changes regarding its identity, which resulted in the need for upgrading its brand.
Veracruz,
Mexico
2018-2020
The project
For this project, Abracadabra was tasked with the development of the new corporate identity of the university. A collaborative diagnostic was carried out at first to asses the brand’s current application inside the university, both within the staff and students, to understand its context, strengths, shortcomings and opportunities. Workshops, meetings, interviews, surveys and photographic reports of the institution were conducted to understand how the brand was behaving around its audience and environment.
The strategy
Based on our analysis results, we proposed that the brand should be redesigned based of five axis: balance, consistency, commitment, wellness and order, and align them to change the people’s current perception of the university. A new and distinctive typeface, institutional colors, crest and commercial brand were suggested in order to achieve the goal of increasing the competitiveness of the university within its market.
The elements
Subsequently, we developed the new website based on the new visual identity. All the previous content was analyzed and heavily filtered and a new internal information architecture was created. All contents were adjusted and the new prototype, layout and coding were constructed and aligned to the new brand.
Your story,
your future
Alan Kay
The best way to predict the future
is to invent it.
Photographic credits.
