Abracadabra’s goal was to define a solution that will increase the value of creative professions in Puebla City, like musicians, visual artists and performers.
Based on their needs, we determined that the best solution was to create a digital platform with a personalized interface that will facilitate the platform’s smooth operation. We analyzed and organized all of the elements keeping the user experience (UX) in mind in order to reach an effective and easy operation. The platform’s structure was designed and programed in a way that lets users intuitively understand, add and change the information presented.
The new visual unifies all six creative areas of the network without loosing the unique personality of each one, creating a versatile isotope that can be used as a whole or individually. We created a digital platform that allows high quality artists to upload their information, create a network and communicate better with their audience.