The Art of Memory,
Modernity before the past.
Abracadabra developed the visual identity and communication language for the Art of Memory, a colloquium that exhibited the rich artistic and documentary production of over more than 400 years in Puebla City, taking place in the Regional Museum of Cholula.
We worked hand in hand with a team of researchers from the Directorate of Heritage to develop the concept and symbolism for the visual identity. The concept was based on the link that exists nowadays inside the dialogue between the past and the present and how the present is constructed. We used the “Lienzo de Quauhquechollan” (16th-century cloth painting) as an inspiration to create all communication materials, color palettes and graphic design elements.
before the past
The pleasant experience of the attendees throughout well-thought, modern and functional communication elements was the result of an interdisciplinary collaboration between dedicated professionals in their area.