Puebla City World Heritage Site
December 11, 2007 marked 30 years of Puebla City becoming a UNESCO World Heritage Site. Abracadabra was entrusted to design the visual identity and book that commemorated the anniversary.
Due to its urban features and history, the Historic Center of Puebla City is considered the heart of the city and that metaphor underlined the basis of the anniversary’s identity. With the support of public entities and history researchers, we proposed a dissemination strategy that could reach a large diversity of audiences.
We developed all contents and editorial design for the book that commemorated three decades of restoration efforts in the Historical Center of the city. In addition, we also developed all experience elements for the anniversary event like posters, invitations, pins and banners.