Puebla City World Heritage Site
30th Anniversary
The project
December 11, 2007 marked 30 years of Puebla City becoming a UNESCO World Heritage Site. Abracadabra was entrusted to design the visual identity and book that commemorated the anniversary.
The strategy
Due to its urban features and history, the Historic Center of Puebla City is considered the heart of the city and that metaphor underlined the basis of the anniversary’s identity. With the support of public entities and history researchers, we proposed a dissemination strategy that could reach a large diversity of audiences.
Puebla,
Mexico
2017
The development
We developed all contents and editorial design for the book that commemorated three decades of restoration efforts in the Historical Center of the city. In addition, we also developed all experience elements for the anniversary event like posters, invitations, pins and banners.
The city
celebrates
its heart
1987 – 2017
30 years of becoming
a UNESCO World Heritage Site.
Todos los créditos fotográficos.
