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    Molino de Enmedio

    Puebla, México

    Puebla City World Heritage Site

    30th Anniversary

    Puebla 30 Aniversario Fondo Textura
    Puebla 30 Aniversario Logos

    The project

    December 11, 2007 marked 30 years of Puebla City becoming a UNESCO World Heritage Site. Abracadabra was entrusted to design the visual identity and book that commemorated the anniversary.

    Puebla 30 Aniversario Logo Guías
    Puebla 30 Aniversario Logo Paleta de Colores
    Puebla 30 Aniversario La ciudad celebra su corazón
    Puebla 30 Aniversario Carteles

    The strategy

    Due to its urban features and history, the Historic Center of Puebla City is considered the heart of the city and that metaphor underlined the basis of the anniversary’s identity. With the support of public entities and history researchers, we proposed a dissemination strategy that could reach a large diversity of audiences.

    Puebla 30 Aniversario Pendones
    Puebla 30 Aniversario Folletos

    Puebla,

    Puebla 30 Aniversario Libro Portada

    Mexico

    Puebla 30 Aniversario Postales

    2017

    Puebla 30 Aniversario Libro Spread

    The development

    We developed all contents and editorial design for the book that commemorated three decades of restoration efforts in the Historical Center of the city. In addition, we also developed all experience elements for the anniversary event like posters, invitations, pins and banners.

    Puebla 30 Aniversario Libro Spread Foto
    Puebla 30 Aniversario Invitación Programa
    Puebla 30 Aniversario Libro Trascendencia
    Puebla 30 Aniversario Hoja
    Puebla 30 Aniversario Logo Textura
    Puebla 30 Aniversario Spread

    The city

    Puebla 30 Aniversario Papelería

    celebrates

    Puebla 30 Aniversario Libro Spread Mapa

    its heart

    Puebla 30 Aniversario Folletos
    Puebla 30 Aniversario Libro Contraportada
    Puebla 30 Aniversario Logo Grabado

    1987 – 2017

    30 years of becoming


    a UNESCO World Heritage Site.

    Todos los créditos fotográficos.
    Puebla 30 Aniversario Frase Textura