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    Molino de Enmedio

    Puebla, México

    Chile Poblano Radiografía de una Identidad Frase Popular

    Chile Poblano

    An Identity’s Radiography

    Chile Poblano Radiografía de una Identidad Fondo Frase

    The project

    “Chile Poblano: An Identity’s Radiography” was an exhibition that had the objective to promote the intangible heritage and flavors of Puebla City. The project was linked to Puebla’s Flavors Market, a space where people can enjoy traditional food, with the purpose of giving the visitors a richer experience in which they could delight the palate and at the same time understand the history and diversity of Puebla’s culinary heritage.

    Chile Poblano Radiografía de una Identidad Logo Expo
    Chile Poblano Radiografía de una Identidad Frases Populares
    Chile Poblano Radiografía de una Identidad Nombres Chiles Expo

    Puebla,

    Chile Poblano Radiografía de una Identidad Invitación

    Mexico

    The development

    The project’s scopes were multiple. Our team conducted several visits and interviews to the merchants of Puebla’s Flavors Market to learn more about the different approaches and preparation methods of traditional “moles” and broths that use hot peppers in their ingredients. Based on this research we made a selection of the chilies used on these dishes and photographed their many shapes and sizes. The visual language we used was inspired on the colorful mesh market bags, as well as the signs used in the fruit-and-vegetable stalls.

    2016

    Chile Poblano Radiografía de una Identidad Hombre Mercado
    Chile Poblano Radiografía de una Identidad Frases Populares
    Chile Poblano Radiografía de una Identidad Chiles Mercado
    Chile Poblano Radiografía de una Identidad Bolsas Mercado
    Chile Poblano Radiografía de una Identidad Frase Popular

    The elements

    We developed the hand-drawn typeface “Campechano” for all communication materials, which included social media banners, information leaflets and the exhibition itself. We also used the image of a dissected poblano pepper to convey the idea that there is a lot to know about it from its core. We also designed the exhibition’s route, giving the visitor a multi-sensorial experience that was very successful, especially during “chile en nogada” season.

    Chile Poblano Radiografía de una Identidad Expo
    Chile Poblano Radiografía de una Identidad Tipografía Campechano
    Chile Poblano Radiografía de una Identidad Entrada Expo
    Chile Poblano Radiografía de una Identidad Folleto
    Chile Poblano Radiografía de una Identidad Letrero Mercado

    Dicho Mexicano

    Appetite comes


    with eating (poblano pepper).

    Todos los derechos fotográficos.
    Chile Poblano Radiografía de una Identidad Fondo Frase