Rijaya is a metallic shelf company with more than 25 years of experience, known for the high quality of both their products and services. The goal was to achieve coherence between its corporate image and the high-quality values that they wanted to express. As a result, the company’s image was rebranded. Its new image had a modern concept but without losing its original elegance, making it stand out from the competition by inserting itself in the public’s mind with ease.
Creator of an imaging processing program similar to OneRender or PolyWorks, this company focuses their efforts on the development of vision systems in real-time and interactive visualization in 2D and 3D. In the rebranding, concepts such as technology, vanguard, and quality were embodied. Some of the past graphic identity elements were maintained to allow a clear evolution without neglecting the company’s initial personality.
This project unites 6 creative areas, its purpose is to elaborate a platform that professionalizes these activities while giving it the expert feel it deserves. It also works as a digital address book for their folders making it possible to promote activities and maintain reunion between artists. As a result, the rebranding of the platform sought to unify these 6 areas without losing their individual personality. The isotype can be used as a whole or individually, allowing it to be versatile.
Puebla Capital University of Mexico, is a project that’s objective is to position the city of Puebla as one of the most important university destinations in Latin America. Both the web page and the editorial material designed are thought to make obtaining information about these universities accessible and dynamic for students. In addition, it allows and invites them to know more about the city.