Saberes y Sabores is a project that arose from the intention to salvage the gastronomical history of the city of Puebla through the insertion of design in the handcrafted process of products inspired by typical dishes throughout the city. Its icon is inspired on the 4 axis of the project: design, handicrafts, gastronomy and society. The icon is also an allusion towards the Talavera tiles that are always present on the traditional dishes throughout Puebla.
Inspired by the french, Bistro y Vinos is based on passion for food, environment, and hospitality. The brand’s redesign expresses concepts related to history and its different moments; as well as the idea of incorporating rustic elements that aren’t as formal as Bistro’s origins. All these elements were personalized to bring forth an aged context to the modern era of the establishment.
This is a leading company in metallurgy production in Mexico and abroad. The brand’s redesign was materialized starting from a series of concepts attached to the organisation, generating a new image with freshness and a contemporary character. The contrasting color of a precious metal; such as the golden yellow with the blue background are used to give elegance and formality to the brand.
Located in an old house from the 18th century in Puebla, René Nieto’s gallery aims towards the expansion and acknowledgment of the artistic community of the city. In order to redesign and develop the brand, the baroque identity that surrounds the city of Puebla was taken into account as well as the cultural and artistic values of the pieces in the project were aimed to communicate. Finally these concepts were transcribed in an ornamented and elegant image type that worked as a distinctive symbol of quality.
The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.
Puebla Capital University of Mexico, is a project that’s objective is to position the city of Puebla as one of the most important university destinations in Latin America. Both the web page and the editorial material designed are thought to make obtaining information about these universities accessible and dynamic for students. In addition, it allows and invites them to know more about the city.
This event organized by René Nieto Gallery, exhibits artworks from 29 artists from Puebla, all very well-known their field. The visual identity of this event was designed in addition to the communication materials needed for the event, such as a catalog of the pieces. The name makes reference to the renaissance, a cultural movement that allowed a renovation of both art and science. Thus, the event is part of the birth of art in the city through the emotion and vision of these artists.
This traveler’s guide was made with the purpose to offer information about the places and sites throughout the city of Puebla. Because of its playful and dynamic manner this guide stands out among conventional traveler’s guide. Inside not only can you draw but because of its diary like feel, the book also invites the user to personalize it and write down your experiences. If the item gets lost there is a postal card on the back cover where the owner’s information can be written.
This project promotes the link between the creative population and the citizens of Puebla, through the opening of the workshops and studios of the artists. The visual identity was developed thinking about the concept of broad-mindedness and representing it with a key, as a symbol of invitation and openness.
In pursuance of sharing the gastronomic richness of Puebla and supported by the state’s government, we elaborated a gastronomic calendar, which depicts the dishes and food one can find every season in Puebla, as well as brief stories about some dishes and the typical candies of the zone. The main goal of this project was to potentiate Puebla’s gastronomy as a touristic attraction.
The brand’s visual identity, as well as the communication media, had to be redesign in order to match them with the concept of one of the better spaces for dreaming in Puebla City. The concepts of cleanness, identity and harmony were used to represent the space within the visual identity.
At the Equestrian World Meeting 2008, 8 countries participated, additionally 150 horsemen and nearly 400 horses of different kinds of breeds. The event included workshops, exhibitions and a sales area where products such as clothes, footwear, and handicrafts were sold. Additionally, family activities were included in the event such as, an exhibition of skirmishes, concerts and even talks of the benefits of equine therapy .