Inspired by the french, Bistro y Vinos is based on passion for food, environment, and hospitality. The brand’s redesign expresses concepts related to history and its different moments; as well as the idea of incorporating rustic elements that aren’t as formal as Bistro’s origins. All these elements were personalized to bring forth an aged context to the modern era of the establishment.
This is a leading company in metallurgy production in Mexico and abroad. The brand’s redesign was materialized starting from a series of concepts attached to the organisation, generating a new image with freshness and a contemporary character. The contrasting color of a precious metal; such as the golden yellow with the blue background are used to give elegance and formality to the brand.
The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.
This event organized by René Nieto Gallery, exhibits artworks from 29 artists from Puebla, all very well-known their field. The visual identity of this event was designed in addition to the communication materials needed for the event, such as a catalog of the pieces. The name makes reference to the renaissance, a cultural movement that allowed a renovation of both art and science. Thus, the event is part of the birth of art in the city through the emotion and vision of these artists.
ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.
Paralelo is a Mexican project supported by UNESCO which is part of CONAIMUC (National Conference for Municipal Culture Institutions). Its mission is to enhance the link between culture, economy, and society, in order to generate employment and economic benefit in the Mexican municipality, through cultural and creative industries. We designed an integrated publicity campaign based on a color code which represents the states or zones in which the project was executed.
Combining the incredible talents of artists Nora Adame and Alejandro Osorio, NAO is born. A creative studio in which they mix each one’s abilities (Osorio’s works and Adame’s well-known technique of Basbag bags) to create great works of art. The isotype is clear and convincing, and despite it being very strong, its black color does not compete visually and allows the colors and textures of the works to shine on their own.
“Chile ají” is a company that commercializes chilies in France. The project arose from the objective to bring cultures together such as the French and the Mexican. Where sharing the riches of each one making them participate with their own diversity. As a result, we worked with a warm color pallet that generated a link of confidence, as well as an identity where Mexico’s presences would be clearly noticed as a symbol of high quality.
This project promotes the link between the creative population and the citizens of Puebla, through the opening of the workshops and studios of the artists. The visual identity was developed thinking about the concept of broad-mindedness and representing it with a key, as a symbol of invitation and openness.
Being design is the most important quality for México Está de Moda, an image refreshment was mandatory. With this change, we reinforced the design concept of the brand to stimulate the growth of the platform. The new design shows a confident and consistent identity which, altogether, makes it potentially effective.
Few projects exist which promote social relationships, ecology, and design in an integral way, as Basbag does. The brand needed to find a balance between the artist and designer Nora Adame’s brand and the product she made; with this in mind, we used the chromatic wheel and simplicity of the visual identity already developed for the artist as a basis for this other identity.