Saberes y Sabores is a project that arose from the intention to salvage the gastronomical history of the city of Puebla through the insertion of design in the handcrafted process of products inspired by typical dishes throughout the city. Its icon is inspired on the 4 axis of the project: design, handicrafts, gastronomy and society. The icon is also an allusion towards the Talavera tiles that are always present on the traditional dishes throughout Puebla.
Published by UNESCO, the Global Education Monitoring Report, is an accredited reference used to examine and promote the monitoring and evaluation of educational work. For this project, it was very important to take into account the evident manner in which the redesigning brand outcome would reflect its spirit and mission. Furthermore, the isotype selected sought to be representative, functional in different media, and easily reproduced at a worldwide level.
Rijaya is a metallic shelf company with more than 25 years of experience, known for the high quality of both their products and services. The goal was to achieve coherence between its corporate image and the high-quality values that they wanted to express. As a result, the company’s image was rebranded. Its new image had a modern concept but without losing its original elegance, making it stand out from the competition by inserting itself in the public’s mind with ease.
Inspired by the french, Bistro y Vinos is based on passion for food, environment, and hospitality. The brand’s redesign expresses concepts related to history and its different moments; as well as the idea of incorporating rustic elements that aren’t as formal as Bistro’s origins. All these elements were personalized to bring forth an aged context to the modern era of the establishment.
This is a leading company in metallurgy production in Mexico and abroad. The brand’s redesign was materialized starting from a series of concepts attached to the organisation, generating a new image with freshness and a contemporary character. The contrasting color of a precious metal; such as the golden yellow with the blue background are used to give elegance and formality to the brand.
Located in an old house from the 18th century in Puebla, René Nieto’s gallery aims towards the expansion and acknowledgment of the artistic community of the city. In order to redesign and develop the brand, the baroque identity that surrounds the city of Puebla was taken into account as well as the cultural and artistic values of the pieces in the project were aimed to communicate. Finally these concepts were transcribed in an ornamented and elegant image type that worked as a distinctive symbol of quality.
The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.
Creator of an imaging processing program similar to OneRender or PolyWorks, this company focuses their efforts on the development of vision systems in real-time and interactive visualization in 2D and 3D. In the rebranding, concepts such as technology, vanguard, and quality were embodied. Some of the past graphic identity elements were maintained to allow a clear evolution without neglecting the company’s initial personality.
This event organized by René Nieto Gallery, exhibits artworks from 29 artists from Puebla, all very well-known their field. The visual identity of this event was designed in addition to the communication materials needed for the event, such as a catalog of the pieces. The name makes reference to the renaissance, a cultural movement that allowed a renovation of both art and science. Thus, the event is part of the birth of art in the city through the emotion and vision of these artists.
This book celebrates 50 years of work by the artist, Gerardo Ramos Brito. It was published for the National Fund for Culture and the Arts and focuses on fifty pieces that reflect the work of the self-taught artist from Puebla. Inside it narrates the process of perfecting his techniques, inviting us to live the experience through his work.
Edited by the Municipal Institute of Tourism, this guide gathers the historic and general interest information regarding the most relevant religious buildings in Puebla city. This editorial document was designed with a fresh and high-quality style, in order to make an easy reading experience for the user, and at the same time, to highlight the historical importance of its content.
The group, Valle de Los Ángeles, is a team which is responsible for advising, assisting, guiding and humanely serve its customers in difficult moments. For this project, we internally worked on the diverse communication lines based on the results. The proposals pursued to represent the concepts that were previously commented, emphasizing synthesis, composition and graphic harmony for easy retention and reproduction.
This is a photography studio located in Puebla with more than 15 years of experience. In order to redesign their visual identity both their image and corporate colors were changed making it more modern and bold. An element was chosen that would reflect the essence of the brand while incorporating the name with subtilty towards the camera. Thus, creating a clear relation between the shutter with the letter “O” and maintaining it in an iconic manner when being used without letters.
ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.
Galeria Wandel is an artistic space that projects itself as an innovative medium that boosts young Mexican art. For this project, the brand identity was constructed based on a diagnosis where information and connotations were evaluated to define the specifications of the brand, including corporate colors, typography, and corporate stationary.
Combining the incredible talents of artists Nora Adame and Alejandro Osorio, NAO is born. A creative studio in which they mix each one’s abilities (Osorio’s works and Adame’s well-known technique of Basbag bags) to create great works of art. The isotype is clear and convincing, and despite it being very strong, its black color does not compete visually and allows the colors and textures of the works to shine on their own.
As usual, every year in Queretaro takes place one of the most important events of Graphic Design in Mexico. For this edition, the poster’s concept is based on communication; the form of the letter Q (from Queretaro), resembles the dialogue symbol that represents the communication of the mind through the stories that leave a mark on the ones who hear them.
This is a project where a few artists are taken to different places in a city, and through their paintings, posters, and other artistic creations, they express the feelings and emotions that each place provokes on them. For this we redesigned the visual identity, taking the element of the aureal spiral from the previous logo, but taking only the essential points to imply the spiral’s shape, in order to simplify and clean the image.
This project promotes the link between the creative population and the citizens of Puebla, through the opening of the workshops and studios of the artists. The visual identity was developed thinking about the concept of broad-mindedness and representing it with a key, as a symbol of invitation and openness.
In pursuance of sharing the gastronomic richness of Puebla and supported by the state’s government, we elaborated a gastronomic calendar, which depicts the dishes and food one can find every season in Puebla, as well as brief stories about some dishes and the typical candies of the zone. The main goal of this project was to potentiate Puebla’s gastronomy as a touristic attraction.
We developed the communication campaign for the 5th National Encounter CONAIMUC; the design pictures two citizens who travel the city while reading, to reference the fact that the best way of getting to know a city is reading through it.
Being design is the most important quality for México Está de Moda, an image refreshment was mandatory. With this change, we reinforced the design concept of the brand to stimulate the growth of the platform. The new design shows a confident and consistent identity which, altogether, makes it potentially effective.
Few projects exist which promote social relationships, ecology, and design in an integral way, as Basbag does. The brand needed to find a balance between the artist and designer Nora Adame’s brand and the product she made; with this in mind, we used the chromatic wheel and simplicity of the visual identity already developed for the artist as a basis for this other identity.
The brand’s visual identity, as well as the communication media, had to be redesign in order to match them with the concept of one of the better spaces for dreaming in Puebla City. The concepts of cleanness, identity and harmony were used to represent the space within the visual identity.
Created for the 50th anniversary of the State Theatre ” General Ignacio de la Llave ” this book collects memories, anecdotes, experiences and images that reflect the history of this important cultural sites. It is the first of its kind, so there is no other collection of such magnitude and its historical value radiates from the fact that is and has always been one of the most emblematic sites of the state of Veracruz.
Apart from communicating the university’s activities, the Cristobal Colon’s magazine promotes dialogue and participation from the students. We redesigned the entire magazine’s image, starting with a more innovative cover, as well as a brand new and fresher logo.
The Journal of Christopher Columbus University is a multidisciplinary biannual publication. It is supported by the CONACYT and its content is mainly scientific. Also, it is published internally by the university. For its fifth season, the image of this same issue was redesigned producing a fresh and modern personality without putting aside its academic and scientific character.