Saberes y Sabores

Visual Identity | Editorial Design | Content and Printing Supervision

Saberes y Sabores

Puebla, Mexico | 2016

The main goal was to redeem the gastronomic history of Puebla City we created a hallmark that reflected four axes: design, crafts, gastronomy and society, across graphic elements inspired in Talavera tiles, a symbol present in traditional kitchens across the city.

We designed the visual identity and the book “Saberes y Sabores” (Knowledge and Flavors) which introduces the exquisite cuisine from Puebla City and the collective effort of restaurant owners, artisans and designers to present emblematic traditional dishes, created under the co-design methodology and the experience exchange between diners, creators and establishments dedicated to traditional and contemporary cuisine.

Saberes y Sabores Portada Logo
Saberes y Sabores Logo Explicación
Saberes y Sabores Libro Detalle
Saberes y Sabores Logo y Variantes
Saberes y Sabores Portada Proceso
Saberes y Sabores Etiquetas
Saberes y Sabores Portada Detalle
Saberes y Sabores Libro Detalles
Saberes y Sabores Libro Portada
Saberes y Sabores Tarjetas de Presentación
Saberes y Sabores Fotografías de Comida Poblana
Saberes y Sabores Fotografía Molcajete y Manos
Saberes y Sabores Fotografía Bocetos Artesanía
Saberes y Sabores Libro Detalles
Saberes y Sabores Logo