PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX

PARALELO 9MX

Paralelo is a Mexican project supported by UNESCO which is part of CONAIMUC (National Conference for Municipal Culture Institutions). Its mission is to enhance the link between culture, economy, and society, in order to generate employment and economic benefit in the Mexican municipality, through cultural and creative industries. We designed an integrated publicity campaign based on a color code which represents the states or zones in which the project was executed.