Puebla, Mexico | 2019
Abracadabra advised a group of women entrepreneurs to develop a beauty center. The main challenge was to create an experience design that evoked the concept of a versitile, enjoyable and distinctive space, the only one of its kind in Puebla City.
We developed a series of communication materials like corporate stationery, website, client accessories and marketing materials. Inside the salon we designed various decorative patterns to accompany the architecture.