Paris, France | 2015
Due to the successful collaboration with UNESCO since 2003 in a series of projects within the educational field, in 2015 we were commissioned with the task of developing the visual identity of the Education for All Global Monitoring Report, best known as GEM Report, which was entering a new phase aligned with the 2030 Agenda for Sustainable Development.
The project involved three main stages. The first stage consisted of a research phase and a goal alignment workshop, conducted by Abracadabra’s team in UNESCO’s headquarters in Paris. The second stage consisted of the conceptualization and development of more than 12 proposals for the new brand and finally, the third stage consisted of a consultancy in which the organization was instructed on how to use and implement all of the elements of the new visual identity. The scale of the project, the scopes of the publications and the amount of partners involved resulted in great challenges for the development. With the information gathered at the workshop, we gave the visual identity the adaptability it needed in order for it to work in UNESCO’s and their international allies’ multiple digital and printed publications. Likewise, several issues, like gender equality, access to information, multiculturalism and ethnic diversity of the audience and the need for inclusion of previously secluded segments, were considered.
Throughout several months of hard work, we developed a new communication system that allowed us to organize the numerous publications related to GEM Report and concluded with the design of the new identity of said report. The change was applied effectively within UNESCO’s facilities and the community easily adopted the new identity of one of the most important education reports in the world, whose design will be current up to 2030.