Equestrian World Meeting

Branding | Design Consultancy | Content Coordination

Equestrian World Meeting

Puebla, Mexico | 2009

The first equestrian trade show was one of Puebla City's most important events and Abracadabra was responsible for designing several communication materials, including the creation of an animated character for children's learning materials.

We developed the brand for the trade show, various marketing materials like billboards, posters, event programs, dossiers for the sponsors, souvenirs, toys and a can of Coca-Cola. Additionally, we presented Chevalín, a very charismatic horse that served as the event's mascot and main character for the children's learning materials.

Encuentro Mundial Ecuestre Logo
Encuentro Mundial Ecuestre Espectacular
Encuentro Mundial Ecuestre Carteles
Encuentro Mundial Ecuestre Espectacular
Encuentro Mundial Ecuestre Revista
Encuentro Mundial Ecuestre Revista
Encuentro Mundial Ecuestre Logo en Coca Cola
Encuentro Mundial Ecuestre Gafetes
Encuentro Mundial Ecuestre Chevalín
Encuentro Mundial Ecuestre Reconocimiento
Encuentro Mundial Ecuestre Vasos Caballitos de Tequila
Encuentro Mundial Ecuestre Caballo y Detalles de Logo