“Chile Poblano, the radiography of an identity” is an exposition that aims to promote the “Sabores Poblanos” market. The identity’s original concept comes from elements surrounding gastronomy, its origin and its process. Its structure is free and dynamic, taking as a reference the graphic style of local mexican markets and using the dissected chile poblano as a symbol of everything that needs to be known about it.
Saberes y Sabores is a project that arose from the intention to salvage the gastronomical history of the city of Puebla through the insertion of design in the handcrafted process of products inspired by typical dishes throughout the city. Its icon is inspired on the 4 axis of the project: design, handicrafts, gastronomy and society. The icon is also an allusion towards the Talavera tiles that are always present on the traditional dishes throughout Puebla.
The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.
ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.
This project promotes the link between the creative population and the citizens of Puebla, through the opening of the workshops and studios of the artists. The visual identity was developed thinking about the concept of broad-mindedness and representing it with a key, as a symbol of invitation and openness.
The brand’s visual identity, as well as the communication media, had to be redesign in order to match them with the concept of one of the better spaces for dreaming in Puebla City. The concepts of cleanness, identity and harmony were used to represent the space within the visual identity.