“Chile Poblano, the radiography of an identity” is an exposition that aims to promote the “Sabores Poblanos” market. The identity’s original concept comes from elements surrounding gastronomy, its origin and its process. Its structure is free and dynamic, taking as a reference the graphic style of local mexican markets and using the dissected chile poblano as a symbol of everything that needs to be known about it.
Published by UNESCO, the Global Education Monitoring Report, is an accredited reference used to examine and promote the monitoring and evaluation of educational work. For this project, it was very important to take into account the evident manner in which the redesigning brand outcome would reflect its spirit and mission. Furthermore, the isotype selected sought to be representative, functional in different media, and easily reproduced at a worldwide level.
Inspired by the french, Bistro y Vinos is based on passion for food, environment, and hospitality. The brand’s redesign expresses concepts related to history and its different moments; as well as the idea of incorporating rustic elements that aren’t as formal as Bistro’s origins. All these elements were personalized to bring forth an aged context to the modern era of the establishment.
The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.
ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.
Every year France celebrates the Festival México Mágico with the intention to promote mexican culture and customs at an international level. In 2010 the bicentennial of Mexico’s independence was celebrated as well as the Centenary of the Revolution. For this reason it was decided to commemorate these historical events with a poster that filled with elements that relate to both events while maintaining a very mexican identity.
Every year France celebrates the Festival México Magico with the intention to promote mexican culture and customs at an international level. In 2009 the invited state was Aguascalientes, that year after year becomes a celebrated attraction of the dead. As a result, for this edition a reinterpretation of the Catrina was made, an emblematic figure that is also symbolic throughout the tradicional Fiesta de Día de Muertos in our country.
Proudly, the MACAY (Museum of Athenaeum Contemporary Art of Yucatán) celebrated its 15 anniversary in 2009, and to commemorate such occasion, we were commissioned to design a poster aimed at children as a target; through the creation of a guide like character, the image tells stories about the works of art and its imaginative components.
Every year in France takes place the “Festival México Mágico”, with a goal to promote Mexico’s culture and traditions in foreign countries. Every year, a different theme is approached, and in 2008 the Symphonic Orchestra of Veracruz was presented, which is why we used as an element a can shaped as a musical instrument case, decorated with stamps that simulated a piece of luggage with art tools inside it, thus to represent the cultural diversity of Veracruz abroad.
This event, which was organized by the “Southeast Railroad Museum”, invited the public to enjoy the music from a jazz group, while drinking a glass of wine. For the visual communication we used a comb with musical notes as an element related to the music genre, to communicate that just as the comb, jazz can gather many different notes, which are diverse and never the same.
Every year in Marseille, the “Festival Culturel du Mexique à Marseille” takes place. On this occasion, it was required to represent death as it’s perceived in Mexico; the difficulty of this project lied on expressing the positive sense of celebration with death as perceived in our country, but without turning it into a joke.
In the ever-formal world that we live in, there’s an empty space for young people. In order to celebrate the 40 anniversary of the UNAM’s magazine, we developed a poster which idea is to project a space created for and by young people.