Author Archives: benito

CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION
CHILE POBLANO EXPOSITION

CHILE POBLANO EXPOSITION

“Chile Poblano, the radiography of an identity” is an exposition that aims to promote the “Sabores Poblanos” market. The identity’s original concept comes from elements surrounding gastronomy, its origin and its process. Its structure is free and dynamic, taking as a reference the graphic style of local mexican markets and using the dissected chile poblano as a symbol of everything that needs to be known about it.

RESTORATION GUIDE
RESTORATION GUIDE
RESTORATION GUIDE
RESTORATION GUIDE
RESTORATION GUIDE

RESTORATION GUIDE

First place winner of the 2016 Biennale of Architecture, in the publication category. It is a leading guide in its field. It explains the most used restoration processes, as well as the transformations that need to be for done for each restoration including the type of existing damages, among other things. This was done for Puebla’s Heritage Conservation Directorate of the State Council for Culture and Arts.

SABERES Y SABORES
SABERES Y SABORES
SABERES Y SABORES
SABERES Y SABORES
SABERES Y SABORES

SABERES Y SABORES

Saberes y Sabores is a project that arose from the intention to salvage the gastronomical history of the city of Puebla through the insertion of design in the handcrafted process of products inspired by typical dishes throughout the city. Its icon is inspired on the 4 axis of the project: design, handicrafts, gastronomy and society. The icon is also an allusion towards the Talavera tiles that are always present on the traditional dishes throughout Puebla.

MY BAROQUE
MY BAROQUE
MY BAROQUE
MY BAROQUE
MY BAROQUE

MY BAROQUE

For the ludic area of the International Baroque Museum also known as “ My Baroque”, several communication materials were created, including the logo. Starting from the typography and the color pallet of the museum, a circle was used as a principal element to created a dynamic logo with a friendly and fun personality. Together the circular patterns make reference to the architectural structure of the museum.

UNESCO
UNESCO
UNESCO
UNESCO

UNESCO

Published by UNESCO, the Global Education Monitoring Report, is an accredited reference used to examine and promote the monitoring and evaluation of educational work. For this project, it was very important to take into account the evident manner in which the redesigning brand outcome would reflect its spirit and mission. Furthermore, the isotype selected sought to be representative, functional in different media, and easily reproduced at a worldwide level.

RIJAYA
RIJAYA
RIJAYA
RIJAYA
RIJAYA

RIJAYA

Rijaya is a metallic shelf company with more than 25 years of experience, known for the high quality of both their products and services. The goal was to achieve coherence between its corporate image and the high-quality values that they wanted to express. As a result, the company’s image was rebranded. Its new image had a modern concept but without losing its original elegance, making it stand out from the competition by inserting itself in the public’s mind with ease.

BISTRO Y VINOS
BISTRO Y VINOS
BISTRO Y VINOS

BISTRO Y VINOS

Inspired by the french, Bistro y Vinos is based on passion for food, environment, and hospitality. The brand’s redesign expresses concepts related to history and its different moments; as well as the idea of incorporating rustic elements that aren’t as formal as Bistro’s origins. All these elements were personalized to bring forth an aged context to the modern era of the establishment.

MEDA
MEDA
MEDA

MEDA

This is a leading company in metallurgy production in Mexico and abroad. The brand’s redesign was materialized starting from a series of concepts attached to the organisation, generating a new image with freshness and a contemporary character. The contrasting color of a precious metal; such as the golden yellow with the blue background are used to give elegance and formality to the brand.

RENE NIETO GALLERY
RENE NIETO GALLERY
RENE NIETO GALLERY
RENE NIETO GALLERY

RENE NIETO GALLERY

Located in an old house from the 18th century in Puebla, René Nieto’s gallery aims towards the expansion and acknowledgment of the artistic community of the city. In order to redesign and develop the brand, the baroque identity that surrounds the city of Puebla was taken into account as well as the cultural and artistic values of the pieces in the project were aimed to communicate. Finally these concepts were transcribed in an ornamented and elegant image type that worked as a distinctive symbol of quality.

SCHOOL NETWORK WORKSHOP
SCHOOL NETWORK WORKSHOP

SCHOOL NETWORK WORKSHOP

The school network workshop is a joint effort between the Spanish Agency for International Cooperation for Development, the BUAP, the INAH and the government of Puebla. The project sought to shape the adolescent scarce resources related to property restoration techniques. The former logotype design was reformed and graphic tools were developed to adequately communicate the sense of cohesiveness and the latino spirit which characterized the network.

PREFIXA
PREFIXA
PREFIXA
PREFIXA

PREFIXA

Creator of an imaging processing program similar to OneRender or PolyWorks, this company focuses their efforts on the development of vision systems in real-time and interactive visualization in 2D and 3D. In the rebranding, concepts such as technology, vanguard, and quality were embodied. Some of the past graphic identity elements were maintained to allow a clear evolution without neglecting the company’s initial personality.

NUCLEAR NET
NUCLEAR NET
NUCLEAR NET

NUCLEAR NET

This project unites 6 creative areas, its purpose is to elaborate a platform that professionalizes these activities while giving it the expert feel it deserves. It also works as a digital address book for their folders making it possible to promote activities and maintain reunion between artists. As a result, the rebranding of the platform sought to unify these 6 areas without losing their individual personality. The isotype can be used as a whole or individually, allowing it to be versatile.

RENASENTIMIENTO
RENASENTIMIENTO
RENASENTIMIENTO
RENASENTIMIENTO

RENASENTIMIENTO

This event organized by René Nieto Gallery, exhibits artworks from 29 artists from Puebla, all very well-known their field. The visual identity of this event was designed in addition to the communication materials needed for the event, such as a catalog of the pieces. The name makes reference to the renaissance, a cultural movement that allowed a renovation of both art and science. Thus, the event is part of the birth of art in the city through the emotion and vision of these artists.

2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET
2º ENCUENTRO RET

2º ENCUENTRO RET

Puebla was the main office for the “ Second meeting of the restoration of schools, workshops and their range of action. ” Approximately 14 countries presented their achievements and advances surrounding topics of patrimony, technology, management, and financial sources. To create the identity of this event a color pallet was selected to pursue recognition as well as become a symbol of the work accomplished by the students, which was done with their heart, where it is always present Latin America.

TRAVELER’S GUIDE
TRAVELER’S GUIDE
TRAVELER’S GUIDE
TRAVELER’S GUIDE
TRAVELER’S GUIDE

TRAVELER’S GUIDE

This traveler’s guide was made with the purpose to offer information about the places and sites throughout the city of Puebla. Because of its playful and dynamic manner this guide stands out among conventional traveler’s guide. Inside not only can you draw but because of its diary like feel, the book also invites the user to personalize it and write down your experiences. If the item gets lost there is a postal card on the back cover where the owner’s information can be written.

OAXACA CREATIVA
OAXACA CREATIVA
OAXACA CREATIVA
OAXACA CREATIVA
OAXACA CREATIVA

OAXACA CREATIVA

Oaxaca Creativa: cultural labor for local development, this project supported by CONACULTA and the Ministry of Culture and Arts of the State of Oaxaca. It focuses on the creative economy which contributes to local entrepreneurs sustainability and also increases their potential. The icon of the event and its colores both represent the value of the diversity of cultural expressions which constitute the Oaxacan heritage.

ITESM REPORT
ITESM REPORT
ITESM REPORT

ITESM REPORT

Instituto Tecnológico de Estudios Superiores de Monterrey ( (ITESM), is an university that currently publishes an annual report with the objective to share the activities and accomplishments achieved throughout the year in innovation, global vision and entrepreneurial cultural promotion. It is also of great importance for the institution because they periodically advertise the goals reached by the hands of students, teachers, administrators and other employees, in addition to prospecting the goals for next year.

HUELLAS
HUELLAS
HUELLAS
HUELLAS
HUELLAS
HUELLAS

HUELLAS

This book celebrates 50 years of work by the artist, Gerardo Ramos Brito. It was published for the National Fund for Culture and the Arts and focuses on fifty pieces that reflect the work of the self-taught artist from Puebla. Inside it narrates the process of perfecting his techniques, inviting us to live the experience through his work.

HERITAGE GUIDE
HERITAGE GUIDE
HERITAGE GUIDE
HERITAGE GUIDE
HERITAGE GUIDE
HERITAGE GUIDE

HERITAGE GUIDE

Edited by the Municipal Institute of Tourism, this guide gathers the historic and general interest information regarding the most relevant religious buildings in Puebla city. This editorial document was designed with a fresh and high-quality style, in order to make an easy reading experience for the user, and at the same time, to highlight the historical importance of its content.

VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES
VALLE DE LOS ÁNGELES

VALLE DE LOS ÁNGELES

The group, Valle de Los Ángeles, is a team which is responsible for advising, assisting, guiding and humanely serve its customers in difficult moments. For this project, we internally worked on the diverse communication lines based on the results. The proposals pursued to represent the concepts that were previously commented, emphasizing synthesis, composition and graphic harmony for easy retention and reproduction.

NOBA PHOTOGRAPHY
NOBA PHOTOGRAPHY

NOBA PHOTOGRAPHY

This is a photography studio located in Puebla with more than 15 years of experience. In order to redesign their visual identity both their image and corporate colors were changed making it more modern and bold. An element was chosen that would reflect the essence of the brand while incorporating the name with subtilty towards the camera. Thus, creating a clear relation between the shutter with the letter “O” and maintaining it in an iconic manner when being used without letters.

IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE
IMAGINE YOUR FUTURE

IMAGINE YOUR FUTURE

ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.

WANDEL GALLERY
WANDEL GALLERY
WANDEL GALLERY
WANDEL GALLERY
WANDEL GALLERY
WANDEL GALLERY

WANDEL GALLERY

Galeria Wandel is an artistic space that projects itself as an innovative medium that boosts young Mexican art. For this project, the brand identity was constructed based on a diagnosis where information and connotations were evaluated to define the specifications of the brand, including corporate colors, typography, and corporate stationary.

PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX
PARALELO 9MX

PARALELO 9MX

Paralelo is a Mexican project supported by UNESCO which is part of CONAIMUC (National Conference for Municipal Culture Institutions). Its mission is to enhance the link between culture, economy, and society, in order to generate employment and economic benefit in the Mexican municipality, through cultural and creative industries. We designed an integrated publicity campaign based on a color code which represents the states or zones in which the project was executed.

NAO STUDIO
NAO STUDIO

NAO STUDIO

Combining the incredible talents of artists Nora Adame and Alejandro Osorio, NAO is born. A creative studio in which they mix each one’s abilities (Osorio’s works and Adame’s well-known technique of Basbag bags) to create great works of art. The isotype is clear and convincing, and despite it being very strong, its black color does not compete visually and allows the colors and textures of the works to shine on their own.

CHILE AJÍ
CHILE AJÍ
CHILE AJÍ
CHILE AJÍ

CHILE AJÍ

“Chile ají” is a company that commercializes chilies in France. The project arose from the objective to bring cultures together such as the French and the Mexican. Where sharing the riches of each one making them participate with their own diversity. As a result, we worked with a warm color pallet that generated a link of confidence, as well as an identity where Mexico’s presences would be clearly noticed as a symbol of high quality.

DEJANDO HUELLA 17
DEJANDO HUELLA 17
DEJANDO HUELLA 17

DEJANDO HUELLA 17

As usual, every year in Queretaro takes place one of the most important events of Graphic Design in Mexico. For this edition, the poster’s concept is based on communication; the form of the letter Q (from Queretaro), resembles the dialogue symbol that represents the communication of the mind through the stories that leave a mark on the ones who hear them.

LOGOGRAPHERS
LOGOGRAPHERS
LOGOGRAPHERS

LOGOGRAPHERS

This is a project where a few artists are taken to different places in a city, and through their paintings, posters, and other artistic creations, they express the feelings and emotions that each place provokes on them. For this we redesigned the visual identity, taking the element of the aureal spiral from the previous logo, but taking only the essential points to imply the spiral’s shape, in order to simplify and clean the image.

GASTRONOMIC GUIDE
GASTRONOMIC GUIDE
GASTRONOMIC GUIDE
GASTRONOMIC GUIDE
GASTRONOMIC GUIDE

GASTRONOMIC GUIDE

In pursuance of sharing the gastronomic richness of Puebla and supported by the state’s government, we elaborated a gastronomic calendar, which depicts the dishes and food one can find every season in Puebla, as well as brief stories about some dishes and the typical candies of the zone. The main goal of this project was to potentiate Puebla’s gastronomy as a touristic attraction.

BASBAG
BASBAG
BASBAG
BASBAG
BASBAG

BASBAG

Few projects exist which promote social relationships, ecology, and design in an integral way, as Basbag does. The brand needed to find a balance between the artist and designer Nora Adame’s brand and the product she made; with this in mind, we used the chromatic wheel and simplicity of the visual identity already developed for the artist as a basis for this other identity.

50 YEARS OF THE THEATRE
50 YEARS OF THE THEATRE
50 YEARS OF THE THEATRE
50 YEARS OF THE THEATRE

50 YEARS OF THE THEATRE

Created for the 50th anniversary of the State Theatre ” General Ignacio de la Llave ” this book collects memories, anecdotes, experiences and images that reflect the history of this important cultural sites. It is the first of its kind, so there is no other collection of such magnitude and its historical value radiates from the fact that is and has always been one of the most emblematic sites of the state of Veracruz.

INVESTMENT PORTFOLIO
INVESTMENT PORTFOLIO
INVESTMENT PORTFOLIO
INVESTMENT PORTFOLIO
INVESTMENT PORTFOLIO

INVESTMENT PORTFOLIO

An investment folder was developed for the Ministry of Economic Development of Puebla, which consists of an editorial product that is offered as a gift to special guests of the ministry. Inside the folders are included the four most important items in Puebla’s economic sector: gastronomy, tourism, culture, and the business sector. Representing through these elements Puebla’s essence.

TEATRO PRINCIPAL
TEATRO PRINCIPAL
TEATRO PRINCIPAL

TEATRO PRINCIPAL

Founded in 1759, the theater is considered as one of the oldest in America due to the fact that it has been continuously working for more than two centuries. There a few existing documents that record the history of the Teatro Principal, such as the legacy left by Eduardo Gómez Haro, whom in his book, “History of the Main Theater of Puebla ,” explains truthfully invaluable information about the history of the theater.

ESTUDIOS CALASANCIOS
ESTUDIOS CALASANCIOS
ESTUDIOS CALASANCIOS

ESTUDIOS CALASANCIOS

These are a series of articles about the teachings of San José de Calasanz, that have been collected and are now reaching reader’s hands. The book aims towards narrating through a more agile medium in order transmit the process of forming new Piarists and many laity, who participated in the mission to educate. Furthermore, the books are a way of approaching the understandings of Calasanz.

MEDICAL SHIELDING
MEDICAL SHIELDING
MEDICAL SHIELDING
MEDICAL SHIELDING

MEDICAL SHIELDING

Specialists on legal advice services and conflict resolution, mainly for members of the medical community in Mexico. For this office we redesigned their whole visual identity, and elaborated a new logo with a more institutional nature, their website and stationery according to the new identity developed.

MÉXICO MÁGICO 2010

MÉXICO MÁGICO 2010

Every year France celebrates the Festival México Mágico with the intention to promote mexican culture and customs at an international level. In 2010 the bicentennial of Mexico’s independence was celebrated as well as the Centenary of the Revolution. For this reason it was decided to commemorate these historical events with a poster that filled with elements that relate to both events while maintaining a very mexican identity.

MAGAZINE COLÓN
MAGAZINE COLÓN
MAGAZINE COLÓN

MAGAZINE COLÓN

Apart from communicating the university’s activities, the Cristobal Colon’s magazine promotes dialogue and participation from the students. We redesigned the entire magazine’s image, starting with a more innovative cover, as well as a brand new and fresher logo.

CASA DE LOS MUÑECOS
CASA DE LOS MUÑECOS
CASA DE LOS MUÑECOS
CASA DE LOS MUÑECOS
CASA DE LOS MUÑECOS

CASA DE LOS MUÑECOS

“Casa de Los Muñecos” is a historical building in Puebla City and is the headquarters for the University Museum BUAP, as well as an international and “poblano” food restaurant. To promote their dishes and products we elaborated an editorial document in which we used a Talavera spoon as cover, to reference the typical gastronomy from the city, and as background, we applied images of the figures of people depicted on the façade of the building.

MÉXICO MÁGICO 2009
MÉXICO MÁGICO 2009

MÉXICO MÁGICO 2009

Every year France celebrates the Festival México Magico with the intention to promote mexican culture and customs at an international level. In 2009 the invited state was Aguascalientes, that year after year becomes a celebrated attraction of the dead. As a result, for this edition a reinterpretation of the Catrina was made, an emblematic figure that is also symbolic throughout the tradicional Fiesta de Día de Muertos in our country.

MACAY

MACAY

Proudly, the MACAY (Museum of Athenaeum Contemporary Art of Yucatán) celebrated its 15 anniversary in 2009, and to commemorate such occasion, we were commissioned to design a poster aimed at children as a target; through the creation of a guide like character, the image tells stories about the works of art and its imaginative components.

MAGAZINE UCC
MAGAZINE UCC
MAGAZINE UCC
MAGAZINE UCC

MAGAZINE UCC

The Journal of Christopher Columbus University is a multidisciplinary biannual publication. It is supported by the CONACYT and its content is mainly scientific. Also, it is published internally by the university. For its fifth season, the image of this same issue was redesigned producing a fresh and modern personality without putting aside its academic and scientific character.

MÉXICO MÁGICO 2008

MÉXICO MÁGICO 2008

Every year in France takes place the “Festival México Mágico”, with a goal to promote Mexico’s culture and traditions in foreign countries. Every year, a different theme is approached, and in 2008 the Symphonic Orchestra of Veracruz was presented, which is why we used as an element a can shaped as a musical instrument case, decorated with stamps that simulated a piece of luggage with art tools inside it, thus to represent the cultural diversity of Veracruz abroad.

EMEC
EMEC
EMEC
EMEC
EMEC
EMEC
EMEC

EMEC

At the Equestrian World Meeting 2008, 8 countries participated, additionally 150 horsemen and nearly 400 horses of different kinds of breeds. The event included workshops, exhibitions and a sales area where products such as clothes, footwear, and handicrafts were sold. Additionally, family activities were included in the event such as, an exhibition of skirmishes, concerts and even talks of the benefits of equine therapy .

ENTRE TIERRAS
ENTRE TIERRAS
ENTRE TIERRAS
ENTRE TIERRAS

ENTRE TIERRAS

“Entre Tierras” is a space that stand out between the classical and modern, an environment with avant-garde dyes. New Trends in Mexican breakfasts , plus a contemporary international cuisine . Where you can finde bar drinks, pastries and coffee. The proposal represents the concepts of its identity, what is contemporary and space. The image is used to identify the space of Entre Tierras and to project sensory attributes they offer.

CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA
CASAREYNA

CASAREYNA

Located in the historic center of Puebla, CasaReyna is a luxurious hotel that holds an unique integral concept in the country. It is well known for its restaurant of fine-dining Poblana cuisine which is also among the top 25 of the best restaurants found in Mexico. Based on the logo designed by Germán Montalvo new and different communication applications were created for this amazing place.