ABRACADABRA was requested by the Espinosa Yglesias Research Center to develop the visual identity and the information design of the interactive exposition,“ Imagine your future”. The exposition’s goal was to motivate young people to value the importance of education and complete the highest level of education possible to them. Thus reducing the rate of the huge social inequality in our country.
Galeria Wandel is an artistic space that projects itself as an innovative medium that boosts young Mexican art. For this project, the brand identity was constructed based on a diagnosis where information and connotations were evaluated to define the specifications of the brand, including corporate colors, typography, and corporate stationary.