Few projects exist which promote social relationships, ecology, and design in an integral way, as Basbag does. The brand needed to find a balance between the artist and designer Nora Adame’s brand and the product she made; with this in mind, we used the chromatic wheel and simplicity of the visual identity already developed for the artist as a basis for this other identity.
The brand’s visual identity, as well as the communication media, had to be redesign in order to match them with the concept of one of the better spaces for dreaming in Puebla City. The concepts of cleanness, identity and harmony were used to represent the space within the visual identity.
Created for the 50th anniversary of the State Theatre ” General Ignacio de la Llave ” this book collects memories, anecdotes, experiences and images that reflect the history of this important cultural sites. It is the first of its kind, so there is no other collection of such magnitude and its historical value radiates from the fact that is and has always been one of the most emblematic sites of the state of Veracruz.